Séraphin, Hugues; Gowreesunkar, Vanessa G.B. - In: Worldwide Hospitality and Tourism Themes 9 (2017) 5, pp. 570-576
Purpose This concluding paper filters out meaningful marketing strategies that could be used to re-position and re-establish tourism destinations struggling with negative image. Drawing from a collection of case studies around the world, this paper aims to provide evidence from post-colonial,...