-based homestay tourism businesses to transform their socioeconomic statuses and negotiate traditional gender power relations. As a … economic and social capital. For example, as a marketing strategy, they use Facebook to promote their homestay tourism … homestay tourism as soft-power tools for countering a national sociopolitical discourse that inaccurately portrays them as …

Tourism is growing faster than ever before in emerging and developing economies. In just 10 years, the tourism …/or marketing of a destination or a tourism business, with a focus on the leisure-travel market …