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Prioritisation of factors influencing brand love of Indian young consumers using analytic hierarchy process
Pande, Smriti; Gupta, Kriti Priya - In: International journal of Indian culture and business … 21 (2020) 3, pp. 279-302
Persistent link: https://www.econbiz.de/10012510992
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The relationship between brand experience, brand trust and brand identification in the process of creating brand love
Pande, Smriti; Gupta, Kriti Priya - In: International journal of business excellence : IJBEX 34 (2024) 2, pp. 264-282
Persistent link: https://www.econbiz.de/10015075869
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VR meets hotel bookings : how hedonic and utilitarian attributes shape young consumers’ intentions
Gupta, Kriti Priya; Pande, Smriti - In: Young consumers : insight and ideas for responsible … 26 (2025) 3, pp. 527-549
Persistent link: https://www.econbiz.de/10015421490
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Technology adoption : evidence from an e-government cloud service
Gupta, Kriti Priya - In: Foresight and STI governance : journal of the National … 19 (2025) 1, pp. 93-103
Persistent link: https://www.econbiz.de/10015414406
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Prioritising the factors influencing strategic tools' usage by micro, small and medium enterprises : an analytic hierarchy process approach
Anandan, T. R.; Gupta, Kriti Priya - In: International journal of business innovation and … 32 (2023) 1, pp. 97-125
Persistent link: https://www.econbiz.de/10014438456
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Integrating UTAUT with trust and perceived benefits to explain user adoption of mobile payments
Manrai, Rishi; Gupta, Kriti Priya - In: Strategic system assurance and business analytics, (pp. 109-121). 2020
Persistent link: https://www.econbiz.de/10012240768
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Organisational communication in higher educational institutions : scale development and validation
Gupta, Kriti Priya; Sengar, Ruby - In: International journal of education economics and … 11 (2020) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10012176041
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Analysing the factors that affect the adoption of payments bank services in India : an analytic hierarchy process approach
Gupta, Kriti Priya; Manrai, Rishi; Goel, Utkarsh - In: International journal of business information systems : … 37 (2021) 4, pp. 522-543
Persistent link: https://www.econbiz.de/10012612771
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Trends in small business performance measurement research : a review of 25 years literature
Anandan, T. R.; Gupta, Kriti Priya - In: International journal of business performance … 23 (2022) 4, pp. 422-459
Persistent link: https://www.econbiz.de/10013440203
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Exploring whistle-blowing intentions of employees working in the Indian banking sector
Chaudhary, Narendra Singh; Gupta, Kriti Priya - In: Global business & economics review 27 (2022) 4, pp. 429-450
Persistent link: https://www.econbiz.de/10013453879