Singla, Harish Kumar; Hiray, Amit - In: Managerial Finance 45 (2019) 12, pp. 1526-1541
Purpose: The purpose of this paper is to find the effect of the hedonism value on the investment preference in India. Design/methodology/approach: Based on the literature review, a measurement model is developed to measure hedonism. Further, the effect of hedonism on investment choices of an...