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Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence

Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.); … - 2022

Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4 … Firms in Ghana: A Per-spective of Attribution Theory -- 8. Using Social Media Communication to Enact Brand Purpose During A … -- 10. Analyzing the Use of Social Media Communication Strategies in Indonesia and Malaysia: Insights and Implications -- 11 …

Persistent link: https://www.econbiz.de/10012814697

Using Social Media for CSR Communication and Engaging Stakeholders

Ali, Imran; Jiménez-Zarco, Ana Isabel; Bicho, Marta - In: Corporate social responsibility in the digital age, (pp. 165-185). 2015

(CSR) communication strategy for modern business organisation to engage their stakeholders. Methodology/approach A … media for CSR communication. Findings The results indicate that the majority of respondents think that social media is very … communicate CSR activities and engage stakeholders. Customers believe that communication of CSR activities through social media …

Persistent link: https://www.econbiz.de/10015366686

How corporate brands communicate their higher purpose on social media : evidence from top global brands on Twitter

Rudeloff, Christian; Michalski, P. - In: Corporate reputation review 27 (2024) 3, pp. 202-215

Persistent link: https://www.econbiz.de/10015186195

Measuring and evaluating CSR information and involvement strategies on corporate Facebook pages

Amabile, Sara; Conte, Francesca; Vollero, Agostino; … - In: Italian journal of marketing : ITJM 2022 (2022) 3, pp. 341-369

Persistent link: https://www.econbiz.de/10013461644

Transparency in corporate social responsibility communication on social media

Lee, Angie; Chung, Te-Lin Doreen - In: International journal of retail and distribution management 51 (2023) 5, pp. 590-610

Persistent link: https://www.econbiz.de/10014281087

The use of digital media for marketing, CSR communication and stakeholder engagement

Troise, Ciro; Camilleri, Mark Anthony - In: Strategic corporate communication in the digital age, (pp. 161-174). 2021

Persistent link: https://www.econbiz.de/10012491565

Driving employee engagement through CSR communication and employee perceived motives : the role of CSR-related social media engagement and job engagement

Jiang, Hua; Luo, Yi - In: International journal of business communication : IJBC … 61 (2024) 2, pp. 287-313

Persistent link: https://www.econbiz.de/10014635501

What and how to communicate CSR? : the role of CSR fit, modality interactivity, and message interactivity on social networking sites

Go, Eun; Bortree, Denise Sevick - In: Journal of promotion management : JPM 23 (2017) 5, pp. 727-747

Persistent link: https://www.econbiz.de/10011799589

Organization sustainability communication by fashion brands : a qualitative analysis of messaging and engagement on Facebook and Instagram

Pookulangara, Sanjukta; Shephard, Arlesa; Muralidharan, … - In: Journal of promotion management : innovations in … 30 (2024) 6, pp. 1029-1055

Persistent link: https://www.econbiz.de/10015049480

Exploring digital corporate social responsibility communications on Twitter

Okazaki, Shintaro; Plangger, Kirk; West, Douglas C.; … - In: Journal of business research : JBR 117 (2020), pp. 675-682

Persistent link: https://www.econbiz.de/10012288091