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Innovation in the sharing economy : a framework and future research agenda

Benoit, Sabine; Wang, Yonggui; Teng, Lefa; Hampson, … - In: Journal of business research : JBR 149 (2022), pp. 207-216

Persistent link: https://www.econbiz.de/10013325588

When does customer participation influence new product performance? : the role of ambiguity and strategic collaboration

Lee, Ruby; Wang, Yonggui; Ma, Shuang; Anderson, Jeffrey E. - In: Industrial marketing management : the international … 104 (2022), pp. 276-288

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Operationalization of corporate entrepreneurship and its performance implications in China : an empirical study

Wang, Yonggui; Zhang, Xiao - In: Journal of Chinese entrepreneurship 1 (2009) 1, pp. 8-20

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Revisiting motivation preference within the Chinese context : an empirical study

Song, Lianke; Wang, Yonggui; Wei, Jiangru - In: Chinese management studies : CMS 1 (2007) 1, pp. 25-41

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The changing face of marketing management in China

Wang, Yonggui; Feng, Hui - In: The changing face of management in China, (pp. 52-74). 2010

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Editorial: Management issues in the entrepreneurial process for Chinese new ventures

Zhang, Yuli; Wang, Yonggui - In: Journal of Chinese entrepreneurship 2 (2010) 2, pp. 113-115

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Customer's perceived benefits of interacting in a virtual brand community in China

Wang, Yonggui; Chan, S Fiona; Yang, Zhilin - In: Journal of electronic commerce research : JECR 14 (2013) 1, pp. 49-66

Persistent link: https://www.econbiz.de/10009766323

Customer participation and project performance : the mediating role of knowledge sharing in the Chinese telecommunication service industry

Wang, Yonggui; Wu, Jianfeng; Yang, Zhilin - In: Journal of business-to-business marketing 20 (2013) 4, pp. 227-244

Persistent link: https://www.econbiz.de/10010228315

"Tailoring" customization services : effects of customization mode and consumer regulatory focus

Wang, Yonggui; Kandampully, Jay; Jia, He Michael - In: Journal of service management 24 (2013) 1, pp. 82-104

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Search depth, knowledge characteristics, and innovation performance

Wu, Jianfeng; Wang, Yonggui; Li, Sichao - In: Journal of chinese management : JCM 1 (2014), pp. 1-15

This study takes a contingent perspective regarding the relationships among a firm's technological search depth, the characteristics of its knowledge, and its product innovation performance. While a firm's search patterns directly influence innovative output, their effectiveness is moderated by...

Persistent link: https://www.econbiz.de/10010414279