Purpose: With the tremendous increase in the number of netizens, online consumer behavior has become an important issue nowadays. One of the important issues of online consumer behavior is e-consumer conformity. This paper aims to explore prominent factors of e-consumer conformity and its...

Purpose: The purpose of this paper is to identify and rank different dimensions of strategic orientation and firm’s performance using the approach of interpretive structural modeling. Design/methodology/approach: The study uses interpretative structural modeling and the MICMAC technique to...

Purpose: The purpose of this study is to examine the effect of market orientation on performance and to figure out the mediator effect of incremental innovation on this relationship with an implementation on Indian small and medium enterprises (SMEs). Design/methodology/approach: Following a...

Purpose: The ascent of women enterprising community (WEC) in a couple of decades draws the attention of various government and non-government bodies. Literature has mentioned various studies that focus on the factors affecting the success or failure of women entrepreneurs (WEs), but...

Purpose: The purpose of this paper is to differentiate the empowering influences of critical enablers of supply chain management (SCM) along with their interrelationships. These empowering enablers are significant, as they encourage productive execution to improve organizational performance and...

Purpose: In India, many promotional policies and educational institutions have focused on entrepreneurship education (EE) for the development of future entrepreneurs. Through the survey from a region of Uttar Pradesh (UP), India, this paper aims to study the young community’s entrepreneurial...

Purpose: Education is the most promising and prominent domain for entrepreneurs who are willing to infuse innovation and creation to initiate the change in existing educational practices. These changing agents are known as edupreneurs. Educational domain generates an opportunity for women...

Purpose: Volatility is a permanent behavior of the stock market around the globe. The presence of the volatility in the stock price makes it possible to earn abnormal profits by risk seeking investors and creates hesitancy among risk averse investors as high volatility means high return with...