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Examining the effects of celeb...
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1
Purchasing celebrity-endorsed brands as a way of self-presentation
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of electronic marketing and …
15
(
2024
)
4
,
pp. 501-517
Persistent link: https://www.econbiz.de/10015064003
Saved in:
2
Exploring the effect of personality congruencies on
brand
identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
3
The effect of
brand
crises on endorser
reputation
and endorsement portfolios
Johnson, Clark D.
;
Bauer, Brittney C.
;
Arnold, Mark J.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
Saved in:
4
The impact of celebrity expertise on advertising effectiveness : the mediating role of celebrity
brand
fit
Thomas, Tijo
;
Johnson, Johney
- In:
Vision : the journal of business perspective
21
(
2017
)
4
,
pp. 367-374
Persistent link: https://www.econbiz.de/10011833558
Saved in:
5
Brand
evaluations in sponsorship versus celebrity endorsement
Schnittka, Oliver
;
Hofmann, Julian
;
Johnen, Marius
; …
- In:
International journal of market research
65
(
2023
)
1
,
pp. 126-144
Persistent link: https://www.econbiz.de/10014233831
Saved in:
6
The roles of
brand
reputation
, product information and discount rate in mobile advertisement
Shin, Hyun-Sin
- In:
Journal of international trade & commerce
12
(
2016
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10011795383
Saved in:
7
Influence of
brand
signature,
brand
awareness,
brand
attitude,
brand
reputation
on hotel industry’s
brand
performance
Foroudi, Pantea
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 271-285
Persistent link: https://www.econbiz.de/10011982005
Saved in:
8
Celebrities as human brands : an inquiry on stakeholder-actor co-creation of
brand
identities
Centeno, Dave
;
Wang, Jeff Jianfeng
- In:
Journal of business research : JBR
74
(
2017
),
pp. 133-138
Persistent link: https://www.econbiz.de/10011675465
Saved in:
9
Overcoming the conflicting values of luxury branding and CSR by leveraging celebrity endorsements to build
brand
equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 347-358
Persistent link: https://www.econbiz.de/10012550306
Saved in:
10
Determinant and the consequence of advertising scepticism : a case of popular
brand
of instant noodle
Siringoringo, Hotniar
;
Hanum, Yuhilza
;
Sudaryanto
- In:
International journal of business excellence : IJBEX
29
(
2023
)
3
,
pp. 372-389
Persistent link: https://www.econbiz.de/10014294170
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