In recent years employer branding has attained prominence in the midst of HR managers as a significant strategy to build an organization's sustainable growth. Building a positive reputation and employer brand can be considered as a vital strategy to create a distinctive and attractive identity...

The Small and Medium Enterprises (SMEs) contribute a large share to the Indian economy not only in terms of GDP but also in terms of their enormous ability of employment generation. Human resources form the very foundation of SMEs, and with increased competition it has become imperative to...

In recent years employer branding has attained prominence in the midst of HR managers as a significant strategy to build an organization’s sustainable growth. Building a positive reputation and employer brand can be considered as a vital strategy to create a distinctive and attractive identity...

Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented,...