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Analysing the impact of green...
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Showing
1
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10
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133,860
Sort
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articles prioritized
date (newest first)
date (oldest first)
1
How green sustainability efforts affect
brand
-related outcomes
Wong, Amy
- In:
Asia-Pacific journal of business administration
16
(
2024
)
5
,
pp. 1182-1201
Persistent link: https://www.econbiz.de/10015326654
Saved in:
2
Quick-commerce : green initiatives on customer
brand
engagement
Lavuri, Rambabu
;
Kokatnur, Shilpa
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
11
,
pp. I-XVI
Persistent link: https://www.econbiz.de/10015210836
Saved in:
3
Green claims and message frames : how green new products change
brand
attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
Saved in:
4
Antecedents of green
brand
equity : an integrated approach
Pui Fong Ng
;
Butt, Muhammad Mohsin
;
Kok Wei Khong
;
Fon …
- In:
Journal of business ethics : JOBE
121
(
2014
)
2
,
pp. 203-215
Persistent link: https://www.econbiz.de/10010363440
Saved in:
5
The role of benefits and transparency in shaping consumers' green perceived value, self-
brand
connection and
brand
loyalty
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 133-141
Persistent link: https://www.econbiz.de/10011645145
Saved in:
6
Measuring consumer
brand
perception for green apparel brands
Dixit, Jasmine S.
;
Alavi, Shirin
;
Ahuja, Vandana
- In:
International journal of e-business research : an …
16
(
2020
)
1
,
pp. 28-46
Persistent link: https://www.econbiz.de/10012212747
Saved in:
7
Examining green packaging, branding, and eco-labeling strategies : the case of young consumers' perceptions and responses in F&B industry
Nguyen Quoc, Tai
;
Nghiem Phuc, Nhan
;
Ngoc Hong Duong
- In:
Cleaner and responsible consumption
16
(
2025
),
pp. 1-10
businesses that promote a sustainable
brand
image to potential consumers; this study examines the relevance of these two green …
Persistent link: https://www.econbiz.de/10015396764
Saved in:
8
Green
brand
management : nexus between
brand
attachment, satisfaction and loyalty of green products
Ratna, Vir Ved
;
Ojha, Raj Kumar
- In:
International journal of green economics : IJGE
16
(
2022
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10014312174
Saved in:
9
How to earn a premium price : the effect of green marketing and
brand
coolness
Guerreiro, João
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
10
Rooting for the green : consumers and
brand
love
Hamouda, Manel
;
Aissaoui, Aroua
- In:
The journal of business strategy
45
(
2024
)
4
,
pp. 275-281
Persistent link: https://www.econbiz.de/10015056019
Saved in:
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