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Product line design for consumer durables : an integrated marketing and engineering approach

Luo, Lan - In: Journal of marketing research : JMR 48 (2011) 1, pp. 128-139

Persistent link: https://www.econbiz.de/10008858635

Look the part? : the role of profile pictures in online labor markets

Troncoso, Isamar; Luo, Lan - In: Marketing science 42 (2023) 6, pp. 1080-1100

Persistent link: https://www.econbiz.de/10014436758

Can Consumer-Posted Photos Serve as a Leading Indicator of Restaurant Survival? Evidence from Yelp

Zhang, Mengxia; Luo, Lan - 2021

Despite the substantial economic impact of the restaurant industry, large-scale empirical research on restaurant survival has been sparse. We investigate whether consumer-posted photos can serve as a leading indicator of restaurant survival above and beyond reviews, firm characteristics,...

Persistent link: https://www.econbiz.de/10013229690

Healthcare access, socioeconomic factors and late-stage cancer diagnosis : an exploratory spatial analysis and public policy implication

Wang, Fahui; Luo, Lan; McLafferty, Sara L. - In: International journal of public policy 5 (2010) 2/3, pp. 237-258

Persistent link: https://www.econbiz.de/10003953244

Why we do what we do : a model of activity consumption

Luo, Lan; Ratchford, Brian Thomas; Yang, Botao - In: Journal of marketing research : JMR 50 (2013) 1, pp. 24-43

Persistent link: https://www.econbiz.de/10009715264

Dilution and enhancement of celebrity brands through sequential movie releases

Luo, Lan; Chen, Xinlei; Han, Jeanie; Park, C. Whan - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1114-1128

Persistent link: https://www.econbiz.de/10008796515

Incorporating subjective characteristics in product design and evaluations

Luo, Lan; Kannan, P. K.; Ratchford, Brian T. - In: Journal of marketing research : JMR 45 (2008) 2, pp. 182-194

Persistent link: https://www.econbiz.de/10003713019

Consumer preference elicitation of complex products using fuzzy support vector machine active learning

Huang, Dongling; Luo, Lan - In: Marketing science 35 (2016) 3, pp. 445-464

Persistent link: https://www.econbiz.de/10011498939

Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific knowledge

Luo, Lan; Toubia, Olivier - In: Journal of marketing 79 (2015) 5, pp. 100-114

Persistent link: https://www.econbiz.de/10011372418

Efficient large-scale internet media selection optimization for online display advertising

Paulson, Courtney; Luo, Lan; James, Gareth M. - In: Journal of marketing research : JMR 55 (2018) 4, pp. 489-506

Persistent link: https://www.econbiz.de/10011912728