Purpose: This paper aims to briefly highlight the evolution and overview of theories and methods applied to studies on residents’ perceptions and attitudes towards tourism development and proposes several new areas of inquiry for future scholarly research. Design/methodology/approach: This is...

Purpose Combining technology acceptance model and the theory of planned behavior, this study aims to analyze influencing factors on intention of sharing heritage tourism experience in social media from technological, psychological and experience perspectives. The moderating effects of age and...

Purpose This study aims to investigate the relationships between service quality, perceived value and hotel guest satisfaction, drawing upon data from TripAdvisor – an online travel agent (OTA) platform. The study also investigates the mediating role of perceived value on the relationship...

Purpose This paper aims to investigate the positive and negative perceptions of residents towards tourism development in Bujang Valley (Lembah Bujang), an underdeveloped rural area that is targeted for world heritage site inscription because of its archaeological value....

Purpose This study aims to investigate the effect of brand transgression severity on different behavioral responses (BRs). In addition, the role of perceived brand betrayal (BB) is examined as a mediator between brand transgression severity and BRs. Design/methodology/approach A total number of...

Purpose Building upon the attribution and brand resonance theories, this paper aims to investigate the effects of perceived corporate social responsibility (CSR) in higher education institutions on brand reputation, trust, equity and loyalty. Design/methodology/approach The data for this study...