Purpose: Little is known about the variations in service co-creation on social media, despite the resource integrating capabilities and co-creator roles afforded by these platforms. The gap is even more troubling in the nonprofit sector, where leveraging public interaction on social media is...

Automobile industry has become more competitive in recent years as customers’ expectations are ever changing. As the nature of the environment grows more competitive, the demand to meet customer expectations has grown significantly. One of the key pieces of information that would assist car...