Technological developments and globalization have not only propelled societal progress, but they have also ushered in significant challenges and risks that continually demand responses and adaptability from today's dynamic and complex societies. In this context, organizations find themselves...

1. How Strategic Communication Facilitates the Internationalisation of Firms: A Situational Framework; Jule Keller-Bacher and Ansgar Zerfass 2. When Data Is the Issue: Re-conceptualizing Public Relations For the Platform Economy; Sine Nørholm Just and Rasmus Kjærgaard Rasmussen 3. Entrancing...

Purpose – The aim of this paper is to develop and test a theoretical framework, grounded in managerial and organisational theories of dialogue, through which organisations can take decisions in relation to the most appropriate crisis response strategies for handling social media stakeholders....

Purpose: The purpose of this paper is to investigate the effects of visual communications on Instagram users’ propensity to engage with image-based content through online behaviors such as liking, sharing, commenting and following, and their intention to purchase the product depicted in the...

Purpose: Evaluation and measurement (E&M) remains a critical and debated topic among communication scholars and practice. Substantial research and professional efforts have been devoted to discussing what should be measured and which methods should be applied. Most of the E&M models seem to...

Purpose The purpose of this paper is to develop a measurement scale for assessing the quality of dialogic conversations among companies and digital publics in social media. Dialogic conversations are defined as sequences of communicative actions and counteractions taken by social actors for...