Singh, Navjit; Gupta, Kritika; Kapur, Bharti - In: Journal of Global Responsibility 13 (2022) 4, pp. 472-487
Purpose The purpose of this study is to examine the role of greenwashed word of mouth (GWWOM) originating from trickery and misleading green marketing practices on customer behavior. The outcomes of this study are expected to contribute in the domain of responsible green marketing. The...