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The effects of scarcity on consumer decision journeys
Hamilton, Rebecca W.; Thompson, Debora; Bone, Sterling; … - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 532-550
Persistent link: https://www.econbiz.de/10012107230
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Consumer vulnerability with a focus on homelessness
Hill, Ronald Paul - In: Journal of public policy & marketing 42 (2023) 4, pp. 356-357
Persistent link: https://www.econbiz.de/10014381439
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Stalking the poverty consumer : a retrospective examination of modern ethical dilemmas
Hill, Ronald Paul - 2007
Persistent link: https://www.econbiz.de/10003925216
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A naturological approach to marketing exchanges : implications for the bottom of the pyramid
Hill, Ronald Paul - In: Journal of business research : JBR 63 (2010) 6, pp. 602-607
Persistent link: https://www.econbiz.de/10003982093
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Whither marketing and public policy research? : or has public policy and marketing come of age?
Hill, Ronald Paul - In: Journal of public policy & marketing : JPP & M ; an … 30 (2011) 1, pp. 86-88
Persistent link: https://www.econbiz.de/10009235119
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Improverished consumers and social marketing
Hill, Ronald Paul - In: The SAGE handbook of social marketing, (pp. 319-329). 2011
Persistent link: https://www.econbiz.de/10009380551
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Broadening the concept of public policy and marketing : how far is far enough?
Hill, Ronald Paul - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 2, pp. 151-152
Persistent link: https://www.econbiz.de/10009517938
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Building an inclusive academic community : a possible path for public policy and marketing
Hill, Ronald Paul - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10009565321
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Disadvantaged consumers: an ethical approach to consumption by the poor
Hill, Ronald Paul - In: Journal of business ethics : JOBE 80 (2008) 1, pp. 77-83
Persistent link: https://www.econbiz.de/10003732693
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Theory of marketplace morality and impoverished consumers
Hill, Ronald Paul - In: Marketing theory 18 (2018) 3, pp. 411-420
Persistent link: https://www.econbiz.de/10011926139