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The link between customer satisfaction and price sensitivity: An investigation of retailing industry in Taiwan
Low, Wen-Shinn; Lee, Jeng-Da; Cheng, Soo-May - In: Journal of retailing and consumer services 20 (2013) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10010055243
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The link between customer satisfaction and price sensitivity : an investigation of retailing industry in Taiwan
Low, Wen-shinn; Lee, Jeng-da; Cheng, Soo-may - In: Journal of retailing and consumer services 20 (2013) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10009701674
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Two-step influence tactics : exploring how coercive power is exercised in channel triads
Low, Wen-Shinn - In: Journal of business-to-business marketing 25 (2018) 4, pp. 299-317
Persistent link: https://www.econbiz.de/10011956316
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A Comparison Study of Manufacturing Industry in Taiwan and China: Manager's Perceptions of Environment, Capability, Strategy and Performance
Low, Wen-Shinn; Cheng, Soo May - In: Asia Pacific business review 12 (2006) 1, pp. 19-38
Persistent link: https://www.econbiz.de/10006011333
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Establishing and restructuring marketing channels: An exploratory study of a Taiwanese company in Russia
Low, Wen-Shinn; Cheng, Soo-May - In: Journal for East European Management Studies 14 (2009) 1, pp. 86-86
The rise of emerging markets not only provides opportunities for business growth but also for academic researchers to explore different paradigms in international marketing activities. This article details a case study of how a Taiwanese mother board company establishes and re-structures...
Persistent link: https://www.econbiz.de/10005704638
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A Comparison Study of Manufacturing Industry in Taiwan and China: Manager's Perceptions of Environment, Capability, Strategy and Performance
LOW, WEN-SHINN; CHENG, SOO MAY - In: Asia Pacific Business Review 12 (2006) 1, pp. 19-38
This article compares managers' perceptions of environment, capability, strategy and business performance in Taiwan and China. Based on an analysis of survey data collected from the fastener industry, results show that the industrial environment and network capability are significantly...
Persistent link: https://www.econbiz.de/10010619481
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Establishing and restructuring marketing channels: An exploratory study of a Taiwanese company in Russia
Low, Wen-shinn; Cheng, Soo-may - In: Journal for East European Management Studies 14 (2009) 1, pp. 86-104
The rise of emerging markets not only provides opportunities for business growth but also for academic researchers to explore different paradigms in international marketing activities. This article details a case study of how a Taiwanese mother board company establishes and re-structures...
Persistent link: https://www.econbiz.de/10010322977
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Establishing and restructuring marketing channels: an exploratory study of a Taiwanese company in Russia
Low, Wen-shinn; Cheng, Soo-may - In: Journal for East European management studies : JEEMS 14 (2009) 1, pp. 86-104
Persistent link: https://www.econbiz.de/10009858372
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Buyer-Supplier Networks: An Exploratory Study of Taiwanese Fastener Firms in China
Goh, Mark; Low, Wen-Shinn - In: Journal of Asian business 21 (2005) 1, pp. 33-52
Persistent link: https://www.econbiz.de/10007390718
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Establishing and restructuring marketing channels : an exploratory study of a Taiwanese company in Russia
Low, Wen-shinn; Cheng, Soo-may - In: Journal of East European management studies : JEEMS 14 (2009) 1, pp. 86-104
The rise of emerging markets not only provides opportunities for business growth but also for academic researchers to explore different paradigms in international marketing activities. This article details a case study of how a Taiwanese mother board company establishes and re-structures...
Persistent link: https://www.econbiz.de/10009788269