Du, Jiangang; Li, Danhui; Zhao, Yuxuan; Yang, Mengya - In: Journal of Contemporary Marketing Science 4 (2021) 2, pp. 205-222
Purpose: The purpose of this paper is to examine the influence of transparency on consumers' judgment and decision-making. Design/methodology/approach: This study uses an experimental research design in which participants' negative emotions dynamically change driven by group emotional...