Digitization is going to radically change the retail landscape throughout all channels and industries. This paper gives an overview of technological developments and challenges of digitization. Based on ten theses, the authors discuss the influence of digitization on the retail landscape and...

Line extensions are highly valued and frequently used in the FMCG world as they promote brand growth. Based on 29 expert interviews, this article explores the goals of line extensions and the factors that contribute to their success. A framework provides an overview of the strategic options...

Grundlagen des Preismanagements -- Strategie: Ziele, Pricing-Power und Shareholder-Value -- Strategie: Preispositionierung -- Analyse: Ökonomie des Preises -- Analyse: Ökonomie des Preises -- Entscheidung: Eindimensionale Preise -- Entscheidung: Mehrdimensionale Preise -- Entscheidung:...

Managers currently face the challenge of transforming their business model towards sustainability. This paper investigates how different price management approaches can enhance corporate sustainability performance. The proposed framework provides insights for managers seeking to integrate...