In an effort to ease communication between packaged goods manufacturers and retailers, this study investigates food retailers'’ preferences concerning the various promotional programs used in their stores. Through the use of a mail survey, retail executives from supermarket companies shared...

In an effort to ease communication between packaged goods manufacturers and retailers, this study investigates food retailers'Â’ preferences concerning the various promotional programs used in their stores. Through the use of a mail survey, retail executives from supermarket companies shared...

New York State is one of only seven states that has an item pricing law. In anticipation of the law expiring on June 30, 1991, a study was undertaken to determine the impact the law has had on the food industry and consumers alike. The study focused on: 1) the accuracy of supermarket pricing...