This paper aims to propose an employee idea journey that addresses the theoretical conceptual challenge between creative behaviour and innovative behaviour. An integrative literature review approach was adopted by examining past literature related to creative and innovative behaviour which...

This study aims to investigate the influence of a soccer event sponsorship characterised by supporter involvement on consumer attitudes, perceptions and sponsorship awareness. An explanatory design was adopted and a pre-designed questionnaire was administered on a simple randomly selected soccer...

This study examines the influence of a sports event sponsorship on brand image and preference. An explanatory and survey research design was adopted, and a pre-designed questionnaire was administered to 400 soccer supporters selected using simple random sampling. Descriptive statistics were used...

This study examined the factors influencing the operational performance of small and emerging contractors in construction projects in Gauteng, South Africa. The study took a qualitative approach, conducting eight semi-structured interviews with selected respondents, and using judgemental random...

This study aimed to critically examine how mining projects are impacted by a lack of innovation. The advent and increase in global technological breakthroughs have resulted in the need for businesses to adopt technological advancement to improve production processes. Consequently, projects in...