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Balanced or imbalanced, that is the question : the effect of R&D/marketing power structure on new product development time

Chang, Chia-Yang; Lou, Yung-Chien; Bei, Lien-ti - In: Journal of engineering and technology management : JET-M 72 (2024), pp. 1-16

Persistent link: https://www.econbiz.de/10015065124

Is the new product yours or mine? : a linguistic perspective on composite brand extensions

Tsai, Meng-chun; Lou, Yung-chien; Bei, Lien-ti; Monroe, … - In: MSI reports : working paper series (2011) 2, pp. 141-188

Persistent link: https://www.econbiz.de/10010117603

Is the new product yours or mine? : a linguistic perspective on composite brand extensions

Tsai, Meng-chun; Lou, Yung-chien; Bei, Lien-ti; Monroe, … - In: MSI reports : working paper series (2011) 2, pp. 141-188

Persistent link: https://www.econbiz.de/10009726048

Position matters when we stand together : a linguistic perspective on composite brand extensions

Tsai, Meng-Chun; Lou, Yung-Chien; Bei, Lien-ti; Monroe, … - In: Journal of the Academy of Marketing Science 42 (2014) 6, pp. 680-701

Persistent link: https://www.econbiz.de/10010466638

The financial problem of government employee's insurance in the past and future

Chang, Chia-yang - In: Zhongguo-xingzheng 17 (1971), pp. 4-14

Persistent link: https://www.econbiz.de/10001992666

Are exporting firms linked to cleaner production? A study of eco-innovation in Taiwan

Galbreath, Jeremy; Chang, Chia-Yang; Tisch, Daniel - 2022

The relationship between export firms and cleaner production is understudied. To advance the literature, this study examines 4949 manufacturing and services firms from the Third Taiwanese Technological Innovation Survey (TTIS3) database. Cleaner production is a broad concept and in this study, a...

Persistent link: https://www.econbiz.de/10014080819

Can market knowledge lead to radical product innovation performance? : the double-edged sword effect of absorptive capacity

Chang, Chia-Yang; Tsai, Kuen-hung; Sung, Billy - In: European journal of innovation management 27 (2024) 2, pp. 403-423

Persistent link: https://www.econbiz.de/10014501023

The impact of a proactive environmental strategy on environmentally sustainable practices in service firms : the moderating effect of information use value

Galbreath, Jeremy; Chang, Chia-Yang; Tisch, Daniel - In: Business strategy and the environment 32 (2023) 8, pp. 5420-5434

Persistent link: https://www.econbiz.de/10014466613

Sustainable wins : exploring the nexus of environmental, social and governance investment and firm efficiency in the gambling industry moderated by business strategy type

Chang, Chia-Yang; Lu, Wen-Min; Ting, Irene Wei Kiong; … - In: Corporate social responsibility and environmental management 32 (2025) 1, pp. 308-324

Persistent link: https://www.econbiz.de/10015332839

The Effects of Framing Price Promotion Messages on Consumers' Perceptions and Purchase Intentions

Chen, Shin-Fen S.; Monroe, Kent B.; Lou, Yung-Chien - In: Journal of retailing 74 (1998) 3, pp. 353-372

Persistent link: https://www.econbiz.de/10006627897