Purpose: This study aimed at developing and testing a model to evaluate employee performance in Isfahan municipality. Design/methodology/approach: A mixed-method design is applied in this study. To extract the model, a semi-structured interview based on the thematic analysis approach was...

There are several factors that necessitate the use of bicycle as a non-motorized transportation vehicle. Some of these factors include: Increase of the air pollution, many vehicles traveling simultaneously and creating massive traffic in the urban streets, decrease in the citizens’ physical...

The objective of this study was to analyze the impact of advertisement and brand equity on customers’ loyalty in Isfahan city. literature review on advertising, brand equity, customer loyalty research model was presented. A standard questionnaire was used as data collection instrument. To...

The aim of this study was to investigate the relationship between self-leadership strategies and job satisfaction. The study took place at an educational organization in Isfahan. A random sample of 164 employees was selected. This research was conducted using two separate questionnaires. Self-...