"Advertising leader John Winsor discusses how companies can use 'co-creation' tools to create new products, services, and marketing strategies in collaboration with their customers"--Provided by publisher

Purpose: This paper presents NASA’s experience using a Center of Excellence (CoE) to scale and sustain an open innovation program as an effective problem-solving tool and includes strategic management recommendations for other organizations based on lessons learned....

Purpose: This article offers insight on how to effectively help incumbent organizations prepare for global business shifts to open source and digital business models. Design/methodology/approach: Discussion related to observation, experience and case studies related to incumbent organizations...

CREATING PRODUCTS AND BUSINESSES THAT MARKET TWEMiELViS ALEX BOOJ5KY & J OHN A B2 Book AGATE CHICAGO Acknowledgments 7 Part One: Preheat Your Mind 11 Part Two: 28...