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Avatar-Mediated communication and social identification

Teng, Ching-I; Dennis, Alan; Dennis, Alexander S. - In: Journal of management information systems : JMIS 40 (2023) 4, pp. 1171-1201

Avatar-mediated communication (AMC), commonly used in online environments such as games and the emerging metaverse, is different from traditional computer-mediated communication in that it is a human-object-object-human relationship mediated by the individual's avatar and the avatar of the...

Persistent link: https://www.econbiz.de/10014582263

A study on the individual's online shopping continuance intention on Amazon.in for consumer electronics

Dayal, Smita; Palsapure, Deelip - In: International journal of business and globalisation : IJBG 24 (2020) 2, pp. 240-255

Persistent link: https://www.econbiz.de/10012168699

An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context

Islam, Hafizul; Jebarajakirthy, Charles; Shankar, Amit - In: Journal of strategic marketing 29 (2021) 2, pp. 117-140

Persistent link: https://www.econbiz.de/10012484043

Travelling in the digital world : exploring the adoption of augmented reality (AR) through mobile application in hospitality business sector

Kritcha Yawised; Darlin Apasrawirote; Maneerut Chatrangsan - In: Journal of advances in management research : JAMR 20 (2023) 4, pp. 599-622

Persistent link: https://www.econbiz.de/10014381002

Technology acceptance modeling of augmented reality at the point of sale : can surveys be replaced by an analysis of online reviews?

Rese, Alexandra; Schreiber, Stefanie; Baier, Daniel - In: Journal of retailing and consumer services 21 (2014) 5, pp. 869-876

Persistent link: https://www.econbiz.de/10010407211

A virtual market in your pocket : how does mobile augmented reality (MAR) influence consumer decision making?

Qin, Hong; Peak, Daniel Alan; Prybutok, Victor - In: Journal of retailing and consumer services 58 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012431666

The impact of augmented reality on behavioural intention and E-WOM

Al Khasawneh, Mohammad Hamdi; Rabata, Aya - In: International journal of electronic business : IJEB 18 (2023) 2, pp. 194-225

Persistent link: https://www.econbiz.de/10014309245

Avatars of influence : understanding how virtual influencers trigger consumer engagement on online booking platforms

Akhtar, Nadeem; Hameed, Zahid; Islam, Tahir; Pant, … - In: Journal of retailing and consumer services 78 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10015085051

Reframing art online through collective meaning-making

Linh Dan Nguyen; Preece, Chloe; Vom Lehn, Dirk - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 17/18, pp. 1710-1737

Persistent link: https://www.econbiz.de/10014450112

It's all part of the customer journey : the impact of augmented reality, chatbots, and social media on the body image and self-esteem of Generation Z female consumers

Ameen, Nisreen; Cheah, Jun-Hwa; Kumar, Satish - In: Psychology & marketing 39 (2022) 11, pp. 2110-2129

Persistent link: https://www.econbiz.de/10013465147