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Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms

Siahtiri, Vida; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 22 (2014) 5, pp. 379-395

Persistent link: https://www.econbiz.de/10010417135

A sequential logic model between sales performance and salesperson satisfaction in B2B markets

Rodríguez, Rocío; Høgevold, Nils; Otero-Neira, Carmen; … - In: The journal of business & industrial marketing 37 (2022) 1, pp. 180-194

Persistent link: https://www.econbiz.de/10012797127

Customer feedback metrics for marketing accountability

Haan, Evert de; Verhoef, Peter C.; Wiesel, Thorsten - In: Marketing accountability for marketing and …, (pp. 49-74). 2021

Persistent link: https://www.econbiz.de/10012653774

A study of Semi Knock Down (SKD) production and sales and marketing strategy in the Russian Far East

Tomiyama, Eiko - In: The northeast Asian economic review 2 (2014) 2, pp. 39-50

Persistent link: https://www.econbiz.de/10010436631

Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry

Porcu, Lucia; Barrio-García, Salvador del; … - In: International journal of hospitality management 80 (2019), pp. 13-24

Persistent link: https://www.econbiz.de/10012058600

Social media : influencing customer satisfaction in B2B sales

Agnihotri, Raj; Dingus, Rebecca; Hu, Michael Y.; Krush, … - In: Industrial marketing management : the international … 53 (2016), pp. 172-180

Persistent link: https://www.econbiz.de/10011448094

Reflections on "social media : influencing customer satisfaction in B2B sales" and a research agenda

Nunan, Daniel; Sibai, Olivier; Schivinski, Bruno; … - In: Industrial marketing management : the international … 75 (2018), pp. 31-36

Persistent link: https://www.econbiz.de/10011963365

Trust-Based Selling : Finding and Keeping Customers for Life

Monty, David A. - 2015

emphasis on basic sales skills that have been refreshed for today's generation of buyers, Trust-Based Selling shows there is a … significant problem you must overcome when opening up new accounts and territories. No matter what you are selling, your prospect …-Based Selling—an abridgement of Monty's Sales Hunting—helps you start establishing trust before you step foot in a prospect’s door …

Persistent link: https://www.econbiz.de/10014018212

The impact of website performance on business sales

Ikášová, Tereza; Klepek, Martin - In: Financial internet quarterly 20 (2024) 1, pp. 81-91

In this study, we aimed to investigate the financial implications of website performance on restaurant visitor traffic … potential of website performance as a driver of increased visitor traffic and daily menu sales. We conducted a two-month field …

Persistent link: https://www.econbiz.de/10014496629

Strategic orientation and social enterprise performance

Liu, Gordon; Takeda, Sachiko; Ko, Wai Wai - In: Nonprofit and voluntary sector quarterly 43 (2014) 3, pp. 480-501

Persistent link: https://www.econbiz.de/10010378589