We explore the phenomena of game companies offering to pay users in "virtual" benefits to take actions in-game that earn the game company revenue from third parties. Examples of such "incentivized actions" include paying users in "gold coins" to watch video advertising and speeding in-game...

Motivated by the growing significance of contingent free shipping (CFS) policies in the e-commerce industry, we investigate the optimal CFS and pricing decisions for online retailers. Under a CFS policy, consumers enjoy free shipping for orders exceeding a certain threshold value; otherwise, they...

Problem Definition. Putting customer experience at the heart of service design has become a governing principle of today’s “experience economy.” Echoing this principle, our paper addresses a service designer’s problem of how to select and sequence activities in designing a service...