Purpose: The purpose of this paper is to test perceived price and service quality as mediators between price fairness and perceived value in service encounters between micro-enterprises and their banks. Design/methodology/approach: The study is based on a self-administered and internet-based...

Purpose: This study aims to explore the relationships, direct and indirect, between business customers’ perceived value, satisfaction and loyalty. Design/methodology/approach: The study was set in the business banking industry, with data collected from 381 micro-enterprise business customers...

Purpose This study aims to verify whether a nomological framework of antecedents and postcedents to satisfaction is valid and reliable in both purchase and sales business relationships. Design/methodology/approach In this study snowball sampling was used to identify relevant purchase and sales...

There is a gap in literature as to how multidimensional satisfaction fits into a nomological network with continuity, coordination and cooperation. Furthermore, most studies focusing on these constructs are limited to a buyer perspective. The objective of this study is to fill this gap by...