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Why do people speak about products online? : the role of opinion leadership
Chai, Sangmi; Choi, Bomi; Kim, Minkyun; Cheng, T. C. E. - In: Information technology and management 24 (2023) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10014251966
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The effect of eWOM on brand attitude and purchase intention of consumers : a cross-sectional study on consumer electronics
Kudeshia, Chetna; Mittal, Arun - In: International journal of internet marketing and … 10 (2016) 3, pp. 131-151
Persistent link: https://www.econbiz.de/10011665134
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Harvesting sustainability : how social capital fosters cohesive relationships between green social media influencers and consumers to drive electronic word-of-mouth behaviours
Cheung, Man Lai; Leung, Wilson Ka-shing; Chang, Man Kit; … - In: Psychology & marketing 42 (2025) 2, pp. 444-469
Persistent link: https://www.econbiz.de/10015373133
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Analysing the role of WOM and eWOM in exploring tourist destinations
Malik, Priyanka; Gautam, Shalini - In: International journal of electronic marketing and … 15 (2024) 6, pp. 639-661
Persistent link: https://www.econbiz.de/10015357840
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A theoretical framework of electronic word-of-mouth against the backdrop of social networking websites
Nusair, Khaldoon; Hua, Nan; Ozturk, Ahmet Bulent; Butt, … - In: Journal of travel and tourism marketing 34 (2017) 4/6, pp. 653-665
Persistent link: https://www.econbiz.de/10011729187
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User response to e-WOM in social networks : how to predict a content influence in Twitter
Dahka, Zohreh Yousefi; Hajiheydari, Nastaran; Rouhani, Saeed - In: International journal of internet marketing and … 14 (2020) 1, pp. 91-111
Persistent link: https://www.econbiz.de/10012200014
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Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia; Sarmento, Eduardo Moraes - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
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Influence of human emotion expressed through social networks in viral marketing
Amalanathan, Anthoniraj; Anouncia, S. Margret - In: International journal of business information systems : … 26 (2017) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10011805172
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Instagram and YouTube bloggers promote it, why should I buy? : how credibility and parasocial interaction influence purchase intentions
Sokolova, Karina; Kéfi, Hajer - In: Journal of retailing and consumer services 53 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012171976
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"I love it" versus "i recommend it" : the impact of implicit and explicit endorsement styles on electronic word-of-mouth persuasiveness
Liao, Junyun; He, Siying; Feng, Wenting; Filieri, Raffaele - In: Journal of travel research : a quarterly publication of … 63 (2024) 4, pp. 779-795
Persistent link: https://www.econbiz.de/10014582391