Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Should contributors to JCB wri...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
44
Konsumentenverhalten
43
Marktforschung
14
Market research
13
Marketing
11
Theorie
11
Theory
11
Film industry
8
Filmwirtschaft
8
Music
8
Musik
8
USA
7
United States
7
Verbraucherforschung
6
Customer value
5
Kundenwert
5
Beziehungsmarketing
4
Brand management
4
Film
4
Markenführung
4
Marketing management
4
Marketingmanagement
4
Private consumption
4
Privater Konsum
4
Relationship marketing
4
Product design
3
Produktgestaltung
3
Qualitative Methode
3
Qualitative method
3
Animals
2
Autoethnography
2
Construct validity
2
Consumer behavior
2
Consumers
2
Definition
2
Erkenntnistheorie
2
Higher-order measures
2
Historical autoethnographic subjective personal introspection (HASPI)
2
History
2
Hospitality
2
more ...
less ...
Online availability
All
Undetermined
40
Type of publication
All
Article
154
Book / Working Paper
34
Type of publication (narrower categories)
All
Article in journal
39
Aufsatz in Zeitschrift
39
Collection of articles written by one author
15
Sammlung
15
Aufsatz im Buch
11
Book section
11
Collection of articles of several authors
8
Sammelwerk
8
Reprint
3
conceptual-paper
3
research-article
2
viewpoint
2
Bibliografie enthalten
1
Bibliography included
1
Dissertation u.a. Prüfungsschriften
1
review-article
1
more ...
less ...
Language
All
Undetermined
96
English
92
Author
All
Holbrook, Morris B.
185
Sheth, Jagdish N.
17
Schindler, Robert M.
8
Addis, Michela
7
Hulbert, James M.
7
Shultz, Clifford J.
6
Gallarza, Martina G.
5
Lehmann, Donald R.
5
Gardner, Meryl P.
4
Hirschman, Elizabeth Caldwell
4
O'Shaughnessy, John
4
Berthon, Pierre
3
Bradshaw, Alan
3
Gil Saura, Irene
3
Havlena, William J.
3
Hirschman, Elizabeth C.
3
Holbrook, Morris Baldwin
3
Huber, Joel
3
Ryan, Michael J.
3
Stern, Barbara B.
3
Woodside, Arch G.
3
Arteaga, Francisco
2
Bello, David C.
2
Day, Ellen
2
Del Chiappa, Giacomo
2
Kahn, Barbara E.
2
Moore, William L.
2
Pitt, Leyland F.
2
Redondo, Ignacio
2
Woodward, Michael N.
2
Zinkhan, George M.
2
Aronowitz, Stanley
1
Batra, Rajeev
1
Bell, Stephen H.
1
Berthon, Pierre R.
1
Buck, Meera J.
1
Capon, Noel
1
Clurman, Ann
1
Dodgen, Gary N.
1
Gil-Saura, Irene
1
more ...
less ...
Institution
All
Consumers' Association
1
Published in...
All
Journal of macromarketing : examining the interactions among markets, marketing, and society
25
Legends in consumer behavior
17
Journal of business research : JBR
12
Journal of Business Research
9
Psychology & marketing
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Marketing theory
8
European journal of marketing : EJM
5
Journal of marketing research : JMR
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
European Journal of Marketing
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of customer behaviour
4
Journal of consumer behaviour : an international research review
3
Journal of cultural economics
3
Journal of marketing
3
MIT sloan management review
3
Foundations and trends in marketing : FTMKT
2
Journal of Consumer Research
2
Journal of advertising : official publication of the American Academy of Advertising
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Routledge interpretive marketing research
2
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
1
Advertising, promotion, and new media
1
Association for Consumer Research
1
Australasian marketing journal
1
Brands : interdisciplinary perspectives
1
Consumer and industrial buying behavior
1
Consumer behavior : Theory and application
1
Does marketing need reform? : fresh perspectives on the future
1
European Business Review
1
Foundations and Trends(R) in Marketing
1
Handbook of qualitative research methods in marketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Historical Research in Marketing
1
Journal of Service Management
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
more ...
less ...
Source
All
ECONIS (ZBW)
85
OLC EcoSci
75
RePEc
13
Other ZBW resources
10
USB Cologne (EcoSocSci)
5
Showing
1
-
10
of
188
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Product quality, attributes, and brand name as determinants of price : the case of consumer electronics
Holbrook, Morris B.
- In:
Marketing letters : a journal of research in marketing
3
(
1992
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10001119619
Saved in:
2
Mirror, mirror, on the wall, what's unfair in the reflections on advertising?
Holbrook, Morris B.
- In:
Journal of marketing
51
(
1987
)
3
,
pp. 95-103
Persistent link: https://www.econbiz.de/10001052847
Saved in:
3
Emotion in the consumption experience : toward a new model of the human consumer
Holbrook, Morris B.
- In:
The role of affect in consumer behavior : emerging …
,
(pp. 17-52)
.
1986
Persistent link: https://www.econbiz.de/10001262648
Saved in:
4
Pets and people : companions in commerce?
Holbrook, Morris B.
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 546-552
Persistent link: https://www.econbiz.de/10003709397
Saved in:
5
Playing the changes on the jazz metaphor : an expanded conceptualization of music, management, and marketing-related themes
Holbrook, Morris B.
-
2007
Persistent link: https://www.econbiz.de/10003786230
Saved in:
6
Why business is bad for consumer research : the three bears revisited
Holbrook, Morris B.
-
2009
Persistent link: https://www.econbiz.de/10003832351
Saved in:
7
Cinemusical meanings in motion pictures : commerce, art, and Brando loyalty ... or ... De Niro, My God, To Thee
Holbrook, Morris B.
- In:
Journal of consumer behaviour : an international …
6
(
2007
)
6
,
pp. 398-418
Persistent link: https://www.econbiz.de/10003617607
Saved in:
8
The greedy bastard’s guide to business
Holbrook, Morris B.
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
4
,
pp. 369-385
Persistent link: https://www.econbiz.de/10010227820
Saved in:
9
Manufacturing memorable consumption experiences from ivy and ivory : the business model, customer orientation, and distortion of academic values in the post-millennial university
Holbrook, Morris B.
- In:
Memorable customer experiences : a research anthology
,
(pp. 267-290)
.
2009
Persistent link: https://www.econbiz.de/10003902771
Saved in:
10
A cinemusicaliterary analysis of the American dream as represented by biographical jazz comedepictions in the golden age of Hollywood biopics : blow, Horatio, blow; o, Jakie, o; go, Tommy, go; no, Artie, no
Holbrook, Morris B.
- In:
Marketing theory
9
(
2009
)
3
,
pp. 259-313
Persistent link: https://www.econbiz.de/10003890736
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
