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Assessing value co-creation and new product success from cultural orientations and relationship marketing perspectives
Sulhaini; Sulaimiah - In: Journal of relationship marketing : innovations & … 16 (2017) 1, pp. 21-39
Persistent link: https://www.econbiz.de/10011820556
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Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela; Leoni, Luna - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 1/2, pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
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The evolution of B2B strategies in the rise of value co-creation and service management
Chowdhury, Naushaba; Balaraman, Pravin; Liu, Jonathan - In: Journal of strategy and management 16 (2023) 4, pp. 708-732
Persistent link: https://www.econbiz.de/10014433014
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Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing; Jiang, Yanxin; Shabbir, Rizwan; Du, Mingfei - In: Industrial marketing management : the international … 51 (2015), pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
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Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.; Cabanelas, Pablo; Rüdiger, Klaus; … - In: The journal of business & industrial marketing 32 (2017) 3, pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
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Strategic account management as a value co-creation selling model in the pharmaceutical industry
Pilon, Francois; Hadjielias, Elias - In: The journal of business & industrial marketing 32 (2017) 2, pp. 310-325
Persistent link: https://www.econbiz.de/10011629581
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An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad; Ghazali, Zulkipli; Albinsson, Pia A. - In: International journal of retail & distribution management 44 (2016) 2, pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
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The friend or foe fallacy : why your best customers may not need your friendship
Dalsace, Frédéric; Jap, Sandy D. - In: Business horizons 60 (2017) 4, pp. 483-493
Persistent link: https://www.econbiz.de/10011707738
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Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions
France, Cassandra; Grace, Debra; Lo Iacono, Joseph; … - In: The journal of asset management 27 (2020) 4, pp. 466-480
Persistent link: https://www.econbiz.de/10012298817
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Enhancing customer perception of co-production knowledge sharing : navigating scepticism and leveraging prosociality to unlock active feedback behaviour in co-creation
Ankrah, Shadrach Twumasi; He, Zheng; Arku, Jason Kobina; … - In: Journal of knowledge management 29 (2025) 2, pp. 442-479
Persistent link: https://www.econbiz.de/10015324055