Purpose – This editorial aims to discuss how the modern world is causing pricing practices of both retailers and consumers to evolve. The contributions of seven papers included in this special issue have been highlighted. Design/methodology/approach – The purpose is to explore how different...

Do mobile apps influence shopper purchases and product returns? We model the effects of app adoption in the context of a large omnichannel retailer with 32 million shoppers. We leverage the launch of a mobile app by the retailer and use a difference-in-differences approach to identify and...

In several product categories, such as electronics, video games, computer hardware and software, and other hi-tech products, backward compatibility--the property of a current generation of hardware to allow previous generation of software or accessory to work with it--is an important strategic...