Alam, Mirza Mohammad Didarul; Al Karim, Rashed; Habiba, … - In: International Journal of Bank Marketing 39 (2021) 7, pp. 1248-1272
Purpose: The present study investigates the moderating role of customer trust in customer relationship management (CRM) components and customer loyalty relationships in the context of the baking sector in Bangladesh. Design/methodology/approach: Data were collected through a survey using a...