Purpose: The topic of customer engagement has been growing in relevance and complexity in the last decade. Therefore, the purpose of this paper is to systematically review and critically analyse the research about customer engagement and address the research question: “What marketing research...

Purpose The purpose of this paper is to systematically review authenticity in the branding context and suggest avenues for future research. Design/methodology/approach This study applies a systematic literature review process and analyzes a total of 171 articles published from 1988 to 2021 and...

Purpose: The purpose of this paper is to analyse antecedents, associations and outcomes of job and professional satisfaction of doctors and nurses in Portuguese health centres. Design/methodology/approach: The authors have used structural equation modelling to examine the causal relationships...