The interest towards the role of user communities in innovation has grown among scholars and practitioners. Research has explored the role of communities in high-tech and medium-tech industries with a focus on innovation in the functional dimension of products. Less attention has been devoted to...

Nonostante la diffusione del web 2.0 abbia alimentato grandi aspettative, la sua adozione da parte delle imprese del made in Italy è ancora ridotta. Gli autori ritengono che questa distanza sia dovuta alla natura specifica degli spazi di comunicazione in rete. L’analisi di quattro casi...

Literature in strategy and entrepreneurship resorted to the concept of imprinting to explain the resilience of firms' traits. Nonetheless, it assumed such a process is at work rather than indulging in its explanation. This article advances a conceptual framework based on an original definition...

Theories of innovation have drawn on the dominant form that the process took in the 1960s and 1970s: one characterized by high-tech endeavors, usually based on formal research and scientific investigations, involving patenting and corporations' research laboratories. Those specific assumptions...

Marketing literature has emphasized the factors hampering marketing planning and strategizing in small firms, in particular resource scarcity, lack of specialized structures and competences. Recent streams of literature in entrepreneurial marketing have nonetheless shown that small firms do...