1. For those about to tag / Jan Kietzmann -- 2. Privacy and location-based mobile services / Adrian Lawrence, Jane Williams -- 3. Business models for mobile payment service provision and enabling / Dietmar Wiedemann, Wolfgang Palka, Key Pousttchi -- 4. Ubiquitous communication / Mikko Pynnonen...

"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and...