Su, Jin; Watchravesringkan, Kittichai (Tu); Zhou, Jianheng - In: International Journal of Retail & Distribution Management 47 (2019) 11, pp. 1141-1162
Purpose: The purpose of this paper is to understand US and Chinese young Millennials’ perceptions of and consumption behaviour towards sustainable apparel products. Design/methodology/approach: Quantitative research was conducted, and empirical data were collected from 590 US college students...