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Chinese cultural values : their dimensions and marketing implications

Yau, Oliver H. - In: European journal of marketing : EJM 22 (1988) 5, pp. 44-57

Persistent link: https://www.econbiz.de/10015122101

Do traditional Chinese cultural values nourish a market for pirated CDs?

Wan, Wendy W. N.; Luk, Chung-leung; Yau, Oliver H.; … - In: Journal of business ethics : JOBE 88 (2009), pp. 185-196

Persistent link: https://www.econbiz.de/10003906578

Special issue: Feng Shui and marketing

Yau, Oliver H. (contributor) - 2012

Persistent link: https://www.econbiz.de/10009565209

Harmony and cooperation : their effects on IJV performance in China

Chow, Raymond P. M.; Yau, Oliver H. - In: Cross cultural management : an international journal 17 (2010) 3, pp. 312-326

Persistent link: https://www.econbiz.de/10008647939

The impact of executive board gender diversity, R&D investment, marketing expenses on company performance in the healthcare industry

Tsui, Anthony S. C.; Lee, Bernard; Yau, Oliver H. - In: Journal of transnational management : the official … 27 (2022) 1, pp. 3-36

Persistent link: https://www.econbiz.de/10013271102

Jupsang leadership orientation : conceptualization and scale development

Yau, Oliver H.; Yu, Eddie F. K.; Ko, Anthony C. K.; … - In: Journal of transnational management : the official … 28 (2023) 3/4, pp. 168-199

Persistent link: https://www.econbiz.de/10014446880

Impact of Balanced Scorecard implementation on company performance of PRC listed companies in the healthcare industry

Lee, Bernard; Tsui, Anthony S. C.; Yau, Oliver H. - In: Journal of transnational management : the official … 28 (2023) 1/2, pp. 35-73

Persistent link: https://www.econbiz.de/10014320156

Consumer behaviour in China

Yau, Oliver H. - 1994

Persistent link: https://www.econbiz.de/10013487947

Chinese Marketing and Management Scales

Yau, Oliver H.; Lee, Bernard - 2024

Chapter 1: Introduction -- Chapter 2: Research Methodology -- Chapter 3: Chinese Culture-Related Scales -- Chapter 4: General Marketing and Management Scales Developed in the Chinese Context -- Chapter 5: Exemplary Papers for Some Selected Scales -- Chapter 6: How to Adopt the Scales From This Book.

Persistent link: https://www.econbiz.de/10015075815

Consumer behaviour in China : customer satisfaction and cultural values

Yau, Oliver H. M. - 1993

Persistent link: https://www.econbiz.de/10000337784

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