When a multinational operates different business models in different markets, a trade-off typically exists between local-market adaptations and cross-market economies of scale and scope. How do country managers navigate these trade-offs and the tensions inherent in developing and operating such...

Exploring the management of innovation is a largely interdisciplinary endeavour. It requires scholars to address problems from a variety of perspectives that include strategic, operational, technological and behavioural. The problem domain includes the management of innovation, technology...

Managerial and organizational cognition has sustained and gained the interest of researchers for over a quarter of a century. This volume takes stock of the methodological accomplishments of the MOC field in recent years, and it sets the agenda for the next phase of its development.

The concept of the business model has become very popular in the strategy and innovation literature's. Recent research has acknowledged its cognitive underpinnings, its status as a mental construct, and has highlighted how managers' cognitive and social sense-making patterns influence business...

The broad field of managerial and organizational cognition (MOC) has diversified over the years. Where early studies of MOC focused on theories of rational conscious thought, illustrated for example by schema theory, over the years we have seen explorations of unconscious processing, heuristics...

This book explores the methodological frontiers of managerial and organizational cognition (MOC), an exciting and divisive interdisciplinary body of work that began with the publication in 1958 of James G. March and Herbert A. Simon's classic work Organizations. Entering its fourth decade, the...