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Digital advertising in the age...
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Consumer behaviour
18
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Baek, Tae Hyun
37
Yoon, Sukki
19
Kim, Yeonshin
9
Kim, Seeun
7
Choi, Dongwon
3
Choi, Yung Kyun
3
King, Karen Whitehill
3
Yoo, Chan Yun
3
Bakpayev, Marat
2
Bang, Hye Jin
2
Kim, Jooyoung
2
Kim, Jungkeun
2
Kim, Youn-Kyung
2
Reid, Leonard N.
2
Yoo, Kyunga
2
Yu, Jay Hyunjae
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Bang, Hyejin
1
Childs, Michelle L.
1
Choi, Namjoo
1
Han, Nah Ray
1
Hyun Baek, Tae
1
Joo, Soohyung
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Kim, Hyoje Jay
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Lim, Dongjae
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Oh, Sang Do
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Oh, Sangdo
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International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
4
Psychology & marketing
4
Journal of retailing and consumer services
3
Journal of business research : JBR
2
Journal of consumer behaviour
2
The journal of services marketing
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Digital advertising : theory and research
1
European Journal of Marketing
1
International Journal of Consumer Studies
1
Journal of Research in Interactive Marketing
1
Journal of Services Marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing letters : a journal of research in marketing
1
Online Information Review
1
Psychology & Marketing
1
Social and environmental issues in advertising
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ECONIS (ZBW)
29
Other ZBW resources
6
OLC EcoSci
3
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1
Colour effects in green advertising
Lim, Dongjae
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Yeonshin
- In:
International Journal of Consumer Studies
44
(
2020
)
6
,
pp. 552-562
Persistent link: https://www.econbiz.de/10012281987
Saved in:
2
Death imagery in antipoaching advertising
Baek, Tae Hyun
;
Yoon, Sukki
- In:
Psychology & Marketing
37
(
2020
)
12
,
pp. 1684-1695
Persistent link: https://www.econbiz.de/10012407476
Saved in:
3
The differential roles of brand credibility and brand prestige in consumer brand choice
Baek, Tae Hyun
;
Kim, Jooyoung
;
Yu, Jay Hyunjae
- In:
Psychology & marketing
27
(
2010
)
7
,
pp. 662-678
Persistent link: https://www.econbiz.de/10003990413
Saved in:
4
The interplay of mood and regulatory focus in influencing altruistic behavior
Baek, Tae Hyun
;
Reid, Leonard N.
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 635-646
Persistent link: https://www.econbiz.de/10009786052
Saved in:
5
Stay away from me
Baek, Tae Hyun
;
Morimoto, Mariko
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 59-76
Persistent link: https://www.econbiz.de/10009536712
Saved in:
6
Exploring the consequences of brand credibility in services
Baek, Tae Hyun
;
King, Karen Whitehill
- In:
The journal of services marketing
25
(
2011
)
4
,
pp. 260-272
Persistent link: https://www.econbiz.de/10009272293
Saved in:
7
When environmental messages should be assertive : examining the moderating role of effort investment
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Seeun
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 135-157
Persistent link: https://www.econbiz.de/10011298743
Saved in:
8
When comparative valence frame affects brand extension evaluations : the moderating role of parent-extension fit
Baek, Tae Hyun
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 382-401
Persistent link: https://www.econbiz.de/10011342914
Saved in:
9
Augment yourself through virtual mirror : the impact of self-viewing and narcissism on consumer responses
Baek, Tae Hyun
;
Yoo, Chan Yun
;
Yoon, Sukki
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 421-439
Persistent link: https://www.econbiz.de/10011882002
Saved in:
10
I see myself in service and product consumptions : measuring self-transformative consumption vision (SCV) evoked by static and rich media
Yim, Mark Yi-Cheon
;
Baek, Tae Hyun
;
Sauer, Paul L.
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 122-139
Persistent link: https://www.econbiz.de/10011949582
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