Gorovaia, Nina; Windsperger, Josef - In: The Service Industries Journal 33 (2013) 12, pp. 1117-1134
This study presents an integrative model on the franchisor's choice of knowledge transfer strategy by deriving hypotheses from the knowledge-based theory and the relational governance view. First, based on the knowledge-based view, tacitness of system-specific knowledge influences the choice of...