Purpose: This study aims to explore the motivational factors (or value components) using a consumer-centric view to enable consumer make mobile payments (mPayments). Design/methodology/approach: Means-end chain (MEC) theory, an exploratory approach was employed to understand personally relevant...

India is considered to be one of the fastest growing markets for mobile phones. The National target plan was to have a 250 million subscriber base by December 2007 (DOT Annual report 2006–2007). Primarily, which was a mode of fashion and status in the urban rich of the society, is fast...

Mobile phone service providers must understand the relationship between demographic profiles of their customers and brand choice of their existing service providers. It is important for mobile phone service providers to explore the relationship between demographic factors and brand switching of...

It is important for mobile phone service providers to understand their customer needs which keeps on changing with time. This paper endeavors to make a study on demographic factors affecting brand choice of customers and identified important aspects of mobile phone service which affect choice of...

Purpose – The study is designed to explore the drivers of customer satisfaction of leading mobile network providers in a high‐growth market like Kolkata a metropolitan city in India. Design/methodology – A framework was developed based on earlier study of eminent researchers pertinent to...