The paper analyzes the impact of some decisional factors that shape telework in Romanian enterprises. These factors give us an image at macro and micro levels on the influences and changes that manifest themselves on the behavior of Romanian managers who, during the COVID-19 pandemic, were...

In order to influence the decision making process in tourism, and to keep account with the “tough” competition environment in the current economy, destinations find themselves “fighting” more and more for the attainment of an image as favourable as possible in the mind of the tourist. It...

As the highly standardized mass tourism demonstrated its incapacity to satisfy the increasingly complex needs of tourists, the necessity to develop a new approach for the production, selling and promotion of tourism products became obvious. In the current economic environment, the...

The capacity, or more precisely the “task” of concentrating, both from a functional and aesthetic perspective, the essence of a tourism destination into a single object, represents the main explanation why the marketing specialist of the respective destination attaches an enhanced importance...

Romania, as tourism destination with its component micro-destinations (Muntenia, Oltenia, Banat - Crișana, Transylvania, Bucovina, Maramureș, Moldavia and Dobrogea), possesses many tourism attractions and at the same time has a real tourism potential. The fact that it is not included among the...

In the context of European integration, the creation of transnational tourism products represents the brand of an inter-state collaboration, which, based on a common strategy, implies objectives that aim at achieving the global development of a destination, making thus possible an efficient and...

From the perspective of the tourist, sensory marketing strategies may result in an experience improvement which leads, in time, to acquiring a positive destination image, and, from the perspective of the destination, to furthering its harmonious development. Even though it appears that sensory...

Although the Romanian balneotherapy tourism potential is exceptional, its effects do not match the level of the de facto natural resources, hence Romania’s unjustified distance from the main international, European competitors, with a balneotherapy tourism tradition. The all-levels causes...

The multitude of factors interfering in the process of image formation and the way in which they act in a unique combination, similar to a genetic code for a consumer, influences the image study of a tourism destination in the direction of becoming a complex process. In the marketing activity of...

The delimitation of perceptions regarding balneotherapy destinations is a defining process for shaping their positioning in consumers’ minds. Therefore, creating how balneotherapy tourism products specific activities are perceived by consumers and the relationship that they have reported to...