In a highly saturated market, some firms (e.g., Apple and Samsung) extend the scope of their trade-in services from the same brand (within-brand trade-ins) to any brand (cross-brand trade-ins). Cross-brand trade-ins provide additional trade-in rebates for consumers who possess a rival’s old...

Chapter 1. An overview of enterprises’ green growth model and value chain reconstruction -- Chapter 2. The formation of enterprises’ green growth model -- Chapter 3. The trend of enterprises’ green growth model -- Chapter 4. The strategical matching of enterprises’ green growth model --...