Purpose: Social networking sites (SNS) have become extensively used communication environments as a result of the advancements in online technologies, and among various SNS platforms, Instagram is currently the most prominent image-based network. Since usage motives for alternative SNS...

As the number of internet users increases by leaps and bounds, the importance of electronic commerce (e-commerce) channel intensifies among other sales channels. Internet enables products and services to reach large masses in a scalable way. Hence, both academicians and practitioners show great...

As the number of internet users increases by leaps and bounds, the importance of electronic commerce (e-commerce) channel intensifies among other sales channels. Internet enables products and services to reach large masses in a scalable way. Hence, both academicians and practitioners show great...

ABSTRACT There has been a great deal of increase in the production and consumption of organic foods. As a result, many researchers have attempted to explain the motivations and marketing issues dealing with the topic. Many of the previous studies provide conflicting results. With this in mind,...