We exploit account-level data from the Shanghai Stock Exchange to investigate how life-time experiences affect individual investors’ demand for ESG stocks. We show that ESG demand is shaped by economic and non-economic experiences, such as growing up in a region with more pro-social values,...

Improving energy efficiency, production costs, greenhouse gas emissions, and reliability are some of the most important problems in the energy industry. Energy storage systems and demand-side management (DSM) programs are among the existing solutions for removing such problems. This study...