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Addressing the greatest global challenges with a marketing lens
Grewal, Dhruv (ed.); Kopalle, Praveen K. (ed.);  … - 2024
Persistent link: https://www.econbiz.de/10015192738
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Corporate sustainability research in marketing : mapping progress and broadening our perspective
Kim, Youngtak M.; Bendle, Neil T.; Hulland, John; … - In: Journal of the Academy of Marketing Science 52 (2024) 5, pp. 1495-1512
Persistent link: https://www.econbiz.de/10015192917
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To boldly go... : editorial
Hulland, John; Houston, Mark B. - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10012819724
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Customer-directed selling behaviors and performance : a comparison of existing perspectives
Plouffle, Christopher R.; Hulland, John; Wachner, Trent - In: Journal of the Academy of Marketing Science 37 (2009) 4, pp. 422-439
Persistent link: https://www.econbiz.de/10003926572
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The impact of outcome elaboration on suscepttibility to contextual and presentation biases
Nenkov, Gergana Y.; Inman, J. Jeffrey; Hulland, John; … - In: Journal of marketing research : JMR 46 (2009) 6, pp. 764-776
Persistent link: https://www.econbiz.de/10003927135
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Does marketing and sales integration always pay off? : evidence from a social capital perspective
Rouziès, Dominique; Hulland, John; Barclay, Donald W. - 2010
Persistent link: https://www.econbiz.de/10008669298
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Leveraging resources to enhance retail success : a framework
Obeng, Efua; Hulland, John; Maxham, James G., III.; … - 2011
Persistent link: https://www.econbiz.de/10010191056
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Aggressive marketing strategy following equity offerings and firm value : the role of relative strategic flexibility
Kurt, Didem; Hulland, John - In: Journal of marketing 77 (2013) 5, pp. 57-74
Persistent link: https://www.econbiz.de/10009793060
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Does marketing and sales integration always pay off? : evidence from a social capital perspective
Rouziès, Dominique; Hulland, John - In: Journal of the Academy of Marketing Science 42 (2014) 5, pp. 511-527
Persistent link: https://www.econbiz.de/10010417560
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Investments in exploitation and exploration capabilities : balance versus focus
Sarkees, Matthew; Hulland, John; Chatterjee, Rabikar - In: Journal of marketing theory and practice 22 (2014) 1, pp. 7-23
Persistent link: https://www.econbiz.de/10010346484