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Perceived marketing-sales relationship effectiveness : a matter of justice
Hulland, John; Nenkov, Gergana Y.; Barclay, Donald W. - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 450-467
Persistent link: https://www.econbiz.de/10009548612
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Corporate financial policy and marketing strategy : the case of IPOs and SEOs
Kurt, Didem; Hulland, John - In: Handbook of marketing and finance, (pp. 244-266). 2012
Persistent link: https://www.econbiz.de/10009552410
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Firm capabilities, timing of internet adoption, and performance : Report No. 05-119
Shi, Larry; Hulland, John; Chatterjee, Rabikar; Nguyen, Dung - In: MSI reports : working paper series (2005) 4, pp. 49-69
Persistent link: https://www.econbiz.de/10003294210
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Use of causal models in marketing research : a review
Hulland, John; Chow, Yiu Ho; Lam, Shunyin - 2009
Persistent link: https://www.econbiz.de/10003794520
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Innovation and efficiency : it is possible to have it all
Sarkees, Matthew; Hulland, John - In: Business horizons 52 (2009) 1, pp. 45-55
Persistent link: https://www.econbiz.de/10003859107
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So you want to buy a brand?
Swaminathan, Vanitha; Dawar, Niraj; Hulland, John - 2007
Persistent link: https://www.econbiz.de/10003647480
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Modeling customer satisfaction : a comparative performance evaluation of covariance structure analysis versus partial least squares
Hulland, John; Ryan, Michael; Rayner, Robert K. - In: Handbook of partial least squares : concepts, methods …, (pp. 307-325). 2010
Persistent link: https://www.econbiz.de/10003944637
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Value creation following merger and acquisition announcements : the role of strategic emphasis alignment
Swaminathan, Vanitha; Murshed, Feisal; Hulland, John - In: Journal of marketing research : JMR 45 (2008) 1, pp. 33-47
Persistent link: https://www.econbiz.de/10003696856
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Retail capability systems
Obeng, Efua; Prescott, John E.; Hulland, John; Gilbert, … - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 103-122
Persistent link: https://www.econbiz.de/10011429354
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When products and brands trade hands : a framework for acquisition success
Newmeyer, Casey E.; Swaminathan, Vanitha; Hulland, John - In: Journal of marketing theory and practice 24 (2016) 2, pp. 129-146
Persistent link: https://www.econbiz.de/10011489593