Firms raise significant amount of funds and gain competitive advantage over their rivals through equity financing, namely initial public offerings (IPOs) and seasoned equity offering (SEOs). The authors find that both IPO and SEO firms adopt a more aggressive marketing strategy during the two...

Purpose: A significant body of research has now been accumulated in the intercultural service encounter (ICSE) literature. However, no study to date has provided scholars and practitioners with a systematic review to map and better understand the ICSE domain. Design/methodology/approach: To...

Purpose: A substantial, albeit scattered, body of research evidence is accumulating in the cause-related marketing (CRM) research stream. Thus, there is a need of a systematic overview of extant literature to map and holistically understand the CRM domain. Design/methodology/approach: To...

Purpose: The paper aims to identify, analyze and discuss the links between information and communications technology (ICT) and knowledge management (KM), on the one hand, and job satisfaction (JS) and customer satisfaction (CSAT), on the other hand, in hospitals in Lebanon....

Purpose: Smart cities and their internationalization process and efforts in order to gain the competitive advantage in the international arena have received a great deal of attention by marketing scholars and practitioners alike. Yet, the growing number of studies focused on this topic has led...