Food fraud has vexed the food industry throughout history. Today, it is still a present and multidimensional problem affecting all parts of the food industry. Food fraud encompasses adulteration, counterfeit, diversion of products outside of intended markets, over-run, simulation, tampering,...

The marketing literature has examined extensively consumer preferences between global and local brands. However, there remains a dearth of research on the topic in the context of vulnerable consumers with insecure self-identities. Children largely embody insecure identities and, thus, there are...

This study aimed to investigate determinants of acceptance of functional food in Montenegro and to analyze to what extent these factors affected individuals' consumption of food with health claims. The questionnaire was administered to 479 respondents in Montenegro. The stratified three-stage...

The aim of this study is to investigate motives that influence differences in usage of various Internet formats, by applying the uses and gratifications theory. Five kinds of Internet use motivations were analyzed: information, entertainment, convenience, social interaction and economic; in...

The aim of this study is to investigate motives that influence differences in usage of various Internet formats, by applying the uses and gratifications theory. Five kinds of Internet use motivations were analyzed: information, entertainment, convenience, social interaction and economic; in...